Google Removes Outdated Content Policy

What does this mean for you?

As of March 23, 2023, Google will no longer penalize websites for having outdated content.

This is a significant change from Google's previous policy, which stated that websites with outdated content would be ranked lower in search results.

The new policy is intended to help websites that have a lot of evergreen content, such as news articles, blog posts, and product descriptions.

Evergreen content is content that is still relevant and useful long after it was first published.

This type of content is often timeless and does not need to be updated frequently.

Some examples of evergreen content include:

News articles about historical events
Blog posts about evergreen topics, such as how to choose the right career or how to save money
Product descriptions for products that are not likely to change, such as cars or appliances

Google changed its policy because it realized that outdated content is not always a sign of a low-quality website.

In fact, many websites with outdated content are still valuable resources for users.

For example, a news article about a historical event may still be relevant and useful even if it was published several years ago.

If you have outdated content on your website, you do not need to remove it.

However, you may want to consider updating it to make it more current.

You can also add a note to the content indicating that it is outdated.

Google's new policy on outdated content is a positive change for website owners.

It allows websites with evergreen content to rank higher in search results, even if the content is not updated frequently.